Write the Sale Once, Let Izzy Run It
Scripts are plain-language instructions for leading a fan through a conversation, with your bundles placed at the steps you choose. Izzy follows the plan while keeping the chat sounding like a chat.
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What you can build
Two kinds of steps
An instruction step is a prompt in your own words plus how many messages Izzy should spend on it. A message step is a specific line, with a bundle attached if you want one — and a toggle for whether she sends your text word-for-word or rewrites it in the creator's voice. Add, reorder, and delete steps until the sequence reads the way you'd run it.
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Triggers decide who gets it
Every script belongs to a creator and starts on a trigger you write as a sentence rather than pick from a dropdown. Anything Izzy could reasonably know is fair game: something the fan said, how long they've been subscribed, the time of day in the creator's timezone. When a conversation matches, the script starts on its own.
Rules that stop it from feeling scripted
No fan is ever run through the same script twice, and none receives a script containing content they've already bought. If the fan loses interest, Izzy drops the script and switches back to her default mode. If they disappear for longer than the expiration time you set — six hours by default — the script ends rather than resuming a stale pitch out of nowhere.
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The catalog she sells from
Scripts pull from the same product catalog Izzy uses everywhere else. Each bundle carries a description, tags, a caption example, a minimum price, and an exclusivity level from 1 to 5. Build it by hand or import it straight from your PPV history and message library.
Chain one script into the next
Keep each script short and let the next one pick up where the last one ended. A first script chats and offers one bundle, then closes. A second triggers for a fan who just bought it and is asking for more. The result is a drip that adapts to what the fan actually did, rather than one long sequence that pushes on regardless.
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See which steps actually sell
The analytics view on each script shows which of its PPVs are selling and which step fans drop off on most, so you can rewrite one instruction or reprice one bundle instead of guessing at the whole sequence. Scripts you keep, scripts you kill — the table tells you which is which.
Challenges solved by scripts
Your best chatter's method lives in their head
Write it down once
The sequence that closes becomes a script every account can run, instead of a technique that leaves when the chatter does.
Drip sets read like a mail merge
Fixed steps, live conversation
You control the order of the offers; Izzy writes the messages around them based on what the fan just said.
Fans get pitched content they own
Nothing is sold twice
A script never starts if it includes something the fan already bought, and no fan repeats a script they've already seen.
You can't tell which pitch works
Drop-off, step by step
Revenue and abandonment are reported per step, so edits target the line that's losing fans.
How it works
Write the trigger
One sentence describing the fan or the moment this script is for.
Lay out the steps
Mix instruction prompts and message steps with bundles until the sequence reads correctly.
Set the exit rules
Choose the expiration time and how many unbought PPVs Izzy tolerates before leaving.
Activate and read the numbers
Move it from draft to live, then edit the steps the analytics say are leaking.
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Frequently Asked Questions
Instructions you give Izzy on how to lead a fan through a conversation, including the bundles that should be offered along the way. She does her best to follow the script while keeping the conversation flowing naturally.
As free text. You can trigger on fans who say certain things, on whether or not they've spent money, on the time of day, or on anything else Izzy could reasonably know — for example, "Fan says that he just got back from the gym".
Make the step a message step and select a bundle on it. The message text itself is optional once a bundle is attached, and Izzy offers bundles in the order the steps set out, working from the same product catalog she uses in normal chats.
Yes. Each message step has a word-for-word toggle. Leave it off and she treats your line as direction, rewriting it in the creator's voice and in the fan's language.
When it reaches its last step, when the fan appears disinterested, when the fan disappears for longer than the expiration time — 6 hours by default, and editable per script — or when the number of unpurchased script PPVs hits the limit you set. Individual steps can also skip themselves if the previous bundle was already purchased.
No. Fans never receive the same script twice, and they never receive a script that contains content they've already seen.
Yes, and it usually works better than one long script. Have the first end after a single offer, then trigger the second on a fan who recently bought that bundle and is asking to see more.
Open the analytics icon on the script in the scripts table. It shows which of the script's PPVs are selling well and which steps fans drop off on most.
Izzy needs a catalog of at least ten bundles to run at all, and scripts get better with more variety — a spread of price points and exclusivity levels gives you real steps to build with rather than the same set every time.
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